In the wholesale jewelry industry, it's common for suppliers to enforce strict minimum order quantities (MOQs) on each product style. Often, retailers are required to purchase at least a dozen units per style, which can create significant pressure to meet the needs of the wholesaler rather than focusing on the variety and uniqueness of their store's offerings.
Understanding the challenges this presents and the ever-changing landscape of wholesale jewelry, we've decided to take a different approach.
- The Traditional Wholesale Model: High MOQs
Most wholesale jewelry suppliers require retailers to purchase large quantities of each style to secure competitive pricing. One of the reasons why this minimum order quantity was (and still is enforced by some) is because of the factory requirements needed to make items in bulk.
For example, a retailer might have to buy at least 12 pieces of the same necklace or ring just to start an order. While this might work for bigger businesses, it's a significant burden for smaller retailers who prioritize variety and customer choice.
High MOQs can lead to excess inventory, limited product diversity, and increased financial strain.
- Our Approach: A $50 Minimum Order Requirement
We believe that flexibility is key to supporting our retailers' success. As a result, we’ve decided to eliminate the traditional per-product MOQ and implement a simple $50 minimum order requirement instead. This approach offers several advantages:
- Greater Variety: Retailers can choose a wider range of styles without the pressure of meeting high quantity requirements. This means they can offer their customers a more diverse selection, catering to rapidly changing tastes and trends of the market.
- Lower Risk: With a lower minimum order amount, retailers are not forced to invest heavily in a single product. This reduces the risk of overstocking and allows for more responsive inventory management.
- Focus on Customer Needs: Our approach allows retailers to focus more on what their customers want rather than on fulfilling the needs of the wholesaler. Retailers can test new products in smaller quantities, see what resonates with their audience, and reorder accordingly.
- Empowering Retailers with Flexibility
By removing the barriers that high MOQs create, we aim is to empower retailers to be more agile and customer-focused. Whether you're a small boutique looking to expand your jewelry offerings or a larger store that wants to experiment with new styles, our flexible order requirement is designed to help you succeed without any unnecessary pressure.
- Why Variety Matters
In today’s competitive retail environment, offering a variety of products is essential.
Customers are increasingly looking for unique, personalized shopping experiences, and having a diverse jewelry selection is a key part of meeting this demand. Retailers can curate a collection that reflects the latest trends and caters to a broad spectrum of customer preferences, right here, for just $50.
Supporting Retailers with Flexibility
At the heart of Sessori is our commitment to supporting our retailers' success. We understand that every store is different, and that one-size-fits-all policies do not work for everyone. That’s why we’ve chosen to take the pressure off by offering a simple, flexible $50 minimum order requirement, allowing you to focus on what really matters: providing your customers with the variety and quality they deserve, without the constraints of high MOQs.
By shopping with Sessori, you gain the freedom to build a diverse and appealing inventory that keeps your customers coming back, all while minimizing risk and maximizing flexibility.
